04/25/17

CONCRETE 4.0

Ha-Be Conference on Admixture Innovations in Dubai

Concrete 4.0, organised by Ha-Be Middle East, was a very successful event: Representatives of the ready mix, precast, block manufacturing, architecture, construction, consulting, engineering, and infrastructure sector attended the conference in Dubai. Focusing on topics of innovation and productivity of concrete admixtures, the event’s speakers from Ha-Be Middle East and guest speakers from international companies elaborated on innovations in admixture technologies.
 
“The conference was not only a presentation of German products and services, but also a demonstration of the long lasting and sustainable business relations that we are having here in the Middle East”, Mr. Klaus Hofmann, General Manager, said. “Ha-Be Middle East has emerged to an important business partner for local companies, and is now equally an important technology and know-how provider that supports the local economy”, he added.

Highlighting the importance of this event, Marcel Paulitsch, Technical Manager, said: “As a German company with a strongly established presence in the United Arab Emirates for ten years now, Ha-Be Middle East is proud to organise an event which we believe enhances our relations with our local partners and opens the doors for other companies like ArcelorMittal and Yara International to showcase their products and services to the market”

Commenting also on opportunities, Tim Fuchs, Regional Manager, said: “The conference is also a platform for companies to get together and to exchange experiences and ideas and to discuss business opportunities.”

While thanking the attendees for coming and announcing further events of that kind, Klaus Hofmann confirmed once again Ha-Be Middle East’s commitment to make good concrete better: “We are ready to serve as a solution provider and for collaborating with companies in the region”